Skip to content

A Smarter Rental Car Model
for Underserved Aviation Markets

C Major Holdings develops and operates rental car solutions for regional, rural, and underserved aviation markets—working with airports, airlines, and FBOs to deliver reliable ground transportation that drives connectivity and economic growth.

Five Elements of the C Major Model

🚗

Right-Sized Fleets

Each market begins with vehicle inventory appropriate for its expected demand. Fleet levels can be increased as utilization grows, supporting the market without excess inventory.

📍

On-Airport Availability

Whenever practical, vehicles are positioned directly at the airport so passengers can transition from aircraft to automobile with minimal friction.

🤝

Local Partnerships

C Major works collaboratively with airports, airlines, FBOs, and community stakeholders to create programs that deliver value for travelers and local communities.

Efficient Operations

Our model maintains a disciplined cost structure while delivering professional management, maintenance, customer support, and operational excellence.

National Brand Reach

C Major Holdings operates rental car locations under the ACE Rent A Car brand. This combines local focus with the power and reach of a national brand.

Three Partners — One Ground Transportation Solution

Regional airport

Airports & Communities

Reliable rental car availability enhances the overall passenger experience and supports the community.

  • Improve passenger convenience and airport accessibility
  • Support existing and new air service
  • Provide transportation for business travelers, visitors, families, and tourists
  • Keep more visitor spending within the community
  • Support economic development and connectivity
  • Scale alongside passenger growth
Regional airliner

Airlines

A passenger's experience does not end when the aircraft reaches the terminal.

  • Complement scheduled air service with dependable rental car access
  • Coordinate passenger communications and local marketing
  • Share airport facilities and staffing resources where appropriate
  • Support a seamless arrival experience
  • Better air service connectivity should include what happens after the passenger lands
Business aircraft at an FBO

FBOs & General Aviation

We provide appropriately sized rental fleets that help FBOs focus on their core aviation services.

  • Corporate and charter passengers
  • Flight crews
  • Aircraft maintenance customers
  • Visiting aircraft owners and passengers
  • Airport tenants
  • Special events and seasonal demand

Start Small. Scale With Demand.

A rental car location does not need hundreds of vehicles to be valuable. C Major establishes a market with a carefully selected initial fleet and increases inventory as utilization and demand justify expansion.

Market Evaluation Initial Fleet Measure Demand Increase Inventory Mature Location

The objective is not to place the largest possible fleet in a market. It is to place the right fleet in the right market and grow it responsibly.

Shared Infrastructure

To reduce overhead and provide better, more consistent service, C Major can collaborate with airports, airlines, and FBOs to utilize existing infrastructure and personnel rather than duplicate resources.

Counter or Terminal Space
Parking
Local Personnel
Vehicle Handoff Support
Airport Marketing
Passenger Communications

Where airline personnel provide agreed-upon support for rental car transactions, C Major can compensate the airline on a per-rental basis. This creates an incremental revenue stream that can help offset local labor costs while supporting a more seamless arrival experience.

This collaborative approach allows C Major to maintain an efficient operating footprint while creating value for aviation partners and customers.

Fleet Strategy

The Right Vehicle for the Market

C Major's fleet strategy emphasizes late-model, dependable, fuel-efficient vehicles that deliver a high-quality customer experience while maintaining responsible costs.

2026 Buick Envista
Core Fleet

2026 Buick Envista or comparable crossover

Market-Specific Vehicles

SUVs
Jeep Wranglers
Passenger Vans
Specialty Vehicles

Flexible Planning

Vehicle mix can be adjusted based on geography, passenger profile, seasonality, road conditions, tourism demand, and local requirements.

Local Focus. National Reach

C Major Holdings
Operating as
ACE Rent A Car

C Major Holdings operates rental car locations under the ACE Rent A Car brand.

Our operating model combines C Major's local-market focus and aviation expertise with the strength, technology, distribution capabilities, and recognition of an established national rental car brand.

Operating under the ACE Rent A Car brand also provides participating airport locations with access to broader rental car distribution channels, helping make vehicles at smaller airports discoverable and bookable through major online travel platforms and other established rental car booking channels.

This expanded visibility is particularly important in underserved markets. A traveler can discover rental car availability at an airport that might otherwise have little or no presence in the national marketplace.

What Makes the Model Different

Traditional Airport Rental Model
C Major Model
Designed for high-volume airports
Designed for smaller aviation markets
Large fixed fleet
Right-sized scalable fleet
Dedicated staffing structure
Flexible local operating structure
Significant facility overhead
Shared infrastructure where appropriate
Volume-driven market selection
Market need + sustainable economics
Primarily commercial airline focus
Airports, Airlines, and FBOs

Every Market Is Different

C Major's model is flexible: we do not approach an airport with a predetermined fleet size or one-size-fits-all operating structure. We evaluate each market individually and develop a rental car solution around its passenger demand, aviation activity, community needs, available infrastructure, and growth potential.

Could This Model Work at Your Airport?

Start the Conversation
Right-Sized Fleets
Strong Local Partnerships
Efficient Operations
National Brand Strength